Email Marketing Comprehensive Breakdown On Investment Comparison.

The True Cost Comparison.

When evaluating the value of EcommerceNewsletter, it’s important to understand your alternatives and their real costs.

Option 1: Hiring In-House Talent


Annual Cost Breakdown for an Email Marketing Specialist:

Expense CategoryAnnual Cost
Base Salary$65,000
Payroll Taxes$4,973
Health Insurance$7,800
Retirement Benefits$3,250
Paid Time Off$5,000
Software Licenses$3,600
Training & Development$2,000
Recruitment Costs (amortized)$2,500
Management Overhead$6,500
Total Annual Cost$100,623
Monthly Cost$8,385

Beyond the financial investment, you also take on:

  • Recruitment and training time.
  • Management responsibilities.
  • Risk of employee turnover.
  • Limited expertise in one person.

Option 2: DIY with Email Software Only


Software Costs Alone:

PlatformMonthly Cost for 10,000 Subscribers
Klaviyo$150
Omnisend$132
Mailchimp$105

While seemingly affordable, the true cost includes:

  • Your Time: 15-20 hours per month minimum to manage email marketing effectively
  • Opportunity Cost: What could you accomplish with those hours instead?
  • Learning Curve: Months of trial and error to develop effective strategies
  • Limited Expertise: Access to software but not specialized knowledge
  • Slow Results: Longer time to revenue as you learn and optimize

If you value your time at even $50/hour (typical for a business owner), that’s an additional $750-$1,000 in hidden costs every month.

Option 3: EcommerceNewsletter

Service TierMonthly CostEffective Hourly Rate*
Starter$247$12.35/hr
Growth$497$16.57/hr
Scale$897$17.94/hr

*Based on estimated 20-50 hours of work our team performs monthly.

With EcommerceNewsletter, you get:

  • Full team of specialists (strategy, copy, design, technical implementation)
  • Proven processes refined across hundreds of Shopify stores.
  • Immediate implementation of best practices.
  • No recruitment or management headaches.
  • Faster time to revenue with expert optimization revenue as you learn and optimize.
  • Predictable monthly cost with no hidden expenses.
  • Revenue guarantees on Growth and Scale plans.

The ROI Perspective.

The most important metric isn’t cost—it’s return on investment.

Based on our client data:

  • Average revenue increase: 127% within 90 days
  • Typical email contribution to revenue: 25-30% (vs. industry average of 10-15%)
  • Revenue generated per dollar spent: Between $36-$42 on average

Let’s look at a practical example:

Store Monthly RevenueBefore Ecommerce NewsletterAfter Ecommerce NewsletterNet Gain
$100,000$10,000 from email (10%)$25,000 from email (25%)$15,000

With our Growth plan ($497/month), that’s a 30X return on your investment.

Beyond the Numbers.

The value we provide extends beyond dollars:

  • Peace of mind knowing experts are managing a critical revenue channel.
  • Freedom to focus on other aspects of growing your business.
  • Confidence in your email marketing strategy and execution.
  • Consistent results without constant attention from you.
  • Ongoing optimization as email best practices evolve.

Why Our Clients Say We’re Worth Every Penny.

  • Expertise You Can’t Get Elsewhere: Our specialized knowledge of Shopify email marketing is developed from managing millions of emails for hundreds of stores.
  • Results Without the Learning Curve: Skip months of trial and error and immediately implement proven strategies.
  • Full Implementation, Not Just Advice: We don’t just tell you what to do—we do it for you, completely.
  • Continuous Optimization: We’re constantly testing and improving your campaigns based on performance data.
  • Revenue Guarantees: We’re so confident in our ability to deliver results that we offer money-back guarantees on our Growth and Scale plans.

The Bottom Line.

When you factor in the true costs of alternatives and the revenue impact of expert email marketing, EcommerceNewsletter isn’t just affordable—it’s likely the highest-ROI investment you can make in your Shopify business.

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